If I had an iPhone, this would be right up my alley, but I don't. Anyways, when I went to the product site, something didn't seem consistant. (https://elevationdocks.herokuapp.com/)
If you scroll down the page a little, you say something along the lines of "help us fund our next product" vs "pre-order"(in the headline). If your real goal is to muster up some money for new product dev, say that in your headline! I would be more apt to give you extra money in your name your price offer if it was more clear that this was explicitly going toward future product development vs just a pre-order. I know the money ends up in the same place either way, but I hope you get my drift.