Airplanes falling like apples isn't a bad thing; the only bad thing is delivering poor shareholder value. If some planes crash as a result of improved shareholder value, that's fine. Just ask the FAA (or just look at how the FAA "punished" Boeing for these failures that cost the lives of hundreds).
Apparently for some people the correct thing is profit over safety/quality which is quite sociopathic and the cancer that is killing our society.