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Because there shouldn’t be ads on my desktop. It’s become so normalized that people have been brainbroken into thinking it is fine.

IMO the problem is not that ads are better targeted, but the fact that they exist at all on the OS (let alone an OS I paid money for). Microsoft is truly cancer.

The fact that the targeting part is the output of a multibillion-dollar industry focused on scientific experimentation on humans without informed consent.

Also the fact that they're ads. That's a problem, too. Basically the whole thing is one big downside for everyone who isn't in adtech or trying to sell you shit you otherwise wouldn't buy.

You are assuming ads as a default. Assume no ads as a default, then ask "What is the downside of targeted ads versus no ads".

The downside of targeted ads, besides the targeted thing, is the ads thing.