> The simple answer would be AI. That’s been the major change in the past year.
What about short term interest rates (in the USA) going from close to 0 to 5 percent over the past 2 years?
https://fred.stlouisfed.org/series/DFEDTARU
Even if you have no debt, your customers might. And your stock returns are being compared to a risk free rate that has increased rapidly.