This comment section is so interesting. It's a great example of the value of PR; that it's not what you do that's important, but how you frame it.

How VLC should have framed this post:

1. Our plug-in got banned from the Unity Store for what we believe are bad reasons. Other high-profile plug-ins with LGPL code are still there.

2. To ensure that our users can still get our plug-in, we set up our own store which sells the plug-in.

3. Also the store has all these other services you can buy.

But they omitted the second part. And the simple act of not explicitly connecting the store to the plug-in ban through enough PR speak seems to have been enough to make people here characterize this blog post as simply an ad for their store.