The franchise just can't keep reinventing itself to target every demographic. They need to cater to existing fans.
My understanding is this universe began as fan fiction and these trailers about an MMO are probably the most interesting Star Wars films since first two trilogies.
Betrayed: https://www.youtube.com/watch?v=hWFzfQs7vmk
Sacrifice: https://www.youtube.com/watch?v=2bmsNa9GOR0
Deceived: https://www.youtube.com/watch?v=iGDBTDnW7d0
The MMO is over ten years old, but the trailers are so celebrated that they re-released them in 4K two years ago. In a matter of minutes, they all manage to tell a better story, with more compelling characters and dialogue, than anything Disney has put out.
Making a thing into a different thing, unsurprisingly, alienates the people that pay you money for the first thing.
That doesn't mean that these IPs (and their fandoms) can't evolve, but you need to tell good stories that respect the universe they are set in.
To emphasize this point: There are literally 350+ Star Wars Legends books [1].
And that's not including film novelizations, comics, or individual short stories.
[1] https://starwars.fandom.com/wiki/Timeline_of_Legends_books