I ask this honestly...why would the best and brightest want to work for consumer-facing companies with minimal salary and the equivalent of a lottery ticket for cashing out in 4-5 years? Maybe I just don't get the SV hype--I'm from Chicago. I thought we were past the rockstar/ninja stuff. Don't you just need people who can, ya know, "deliver" and "execute your tasks efficiently." Maybe even scale your app to multiple EC2 servers. And maybe if they're really motivated, contribute to your "vision."
I'll admit that my "lifestyle" business plans are basically the same-- a fairly simple B2B CRUD app that hopefully gains traction when I release it. But I would never even think of courting the kind of talent I would expect to be attracted to NASA, SpaceX, <insert green energy startup here>, etc.
What am I missing?