See, but the problem is that women, particularly in startups, have to walk a fine line of not letting themselves be objectified and not being labeled a bitch. The article even mentions that there isn't really much of a robust HR policy at small start ups.

When women in these situations make it clear that some behavior is not acceptable, they'll inevitably be met by "Woah don't be so serious, it's just a joke! Lighten up!" And the more upset and determined that woman is to make it clear that something isn't acceptable, the more likely they are to be labeled a bitch.

Because I'd bet you that 90% of the bad behavior you see in that type of situation isn't blatant sexism; it's small "jokes" and "jabs" that all add up to a bad workplace environment for women. And it makes it that much harder to defend yourself when there isn't just one glaring offense that people can blatantly see.

I think making this behavior unacceptable would be helped a lot more if men in the workplace stood up against it. It's not so easy for a woman to do it alone.