The iPhone was virtually the only capacitive touch screen phone in 2007. The commercial competition was non existent.
The Vision Pro isn't that, the specs are already matched by the Varjo on the higher end, and there's already competition forming to match the price target from all over the place.
Sure, "made by Apple" will be a seal of a quality that attracts followers of the brand, but it's probably more on par with the Pro Display XDR in terms of impact. And we'll wait for something akin to the Studio Display to see what Apple has really to offer against the competitikn at a reasonable price.