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Comment by webwanderings | Hacker News Reader

I highlighted their difference with Tumblr here not too long ago: http://news.ycombinator.com/item?id=3809374

They both use Quantcast, so the numbers have to be pretty accurate.

A lot of Tumblr pageviews are dashboard based, whereas WordPress.com's tend to be much more front facing. Also, I imagine the amount of time a Tumblr user spends per page is less than those on WP - just by typical nature of the content. Just guessing, but that's my assumption.

Mullenweg has said before he pictures Tumblr as more of a social network than a blogging platform. I wish I could find that right now. Either way, WordPress.com is definitely learning some things from Tumblr. The new wp.com dashboard and quick posting mechanism is enough proof of that.

You are right, hence the reason they redirected the dashboard stats to wordpress.com. I think they're gunning for an IPO or sale.

I personally don't think so based on my observation of the company over the past few years. I think they're in it for the long haul, as are their investors. However, I don't have much to back up my statement, other than Matt's ideals.

The firm holds a longer, (financially) non-optimal view; their handling stakeholders would be different if they were gunning for an exit. Instead, Wordpress seem to be presenting for (private; less volatile) investment (but I don't know what for?).

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