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This issue might be big money, not big tech.

In the 1980's, I recall the local Stop and Shop supermarket morphing into a "Super" Stop and Shop. It had an in-store florist.

Apparently SS&S kept the prices below those of local, independent florists until they went out of business. Then SS&S raised the prices once they'd killed the independents.

Reminds me of the minivan and "dumping"

It's hard to tell if it is an attempt to gain market share early¹ or the second part of predatory pricing²

[1] https://en.wikipedia.org/wiki/Penetration_pricing

[2] https://en.wikipedia.org/wiki/Predatory_pricing

At this point I believe they should make it illegal for companies to sell products at a loss.