I say this because your dangling comment seems to imply that LinkedIn's employment of journalists is so that they may practice their journalistic dark-arts on unsuspecting users in a ploy for them to spend more time on the site.
I say this because your dangling comment seems to imply that LinkedIn's employment of journalists is so that they may practice their journalistic dark-arts on unsuspecting users in a ploy for them to spend more time on the site.
It’s totally normal for social networking websites to establish newsrooms and hire lots of journalists. Friendster, MySpace, Facebook… and now LinkedIn.
Sorry, Dad. /s
Beyond that, why would normal have anything to do with what you're offering your users? Do you think Friendster, MySpace, or Facebook thought "what's a normal social media product we can offer"? I guess the whole "go fast and break things" ethos ends with "but totes don't hire journalists and create a newsroom as a possible profit center because some people don't know how to evaluate disparate sources of information on the internet".