Anyone know why they pivoted? As of last summer, they were doing Cause related stuff (like we do at Causes.com). It was a little weird -- I saw a few cartoons on their site of a cute penguin (their logo) standing triumphantly over a dead polar bear (with the Causes logo). They also became the Mayor of our office on 4sq. So.. seeing that they're doing people search right now is a bit of a departure.