I would argue there were far too few actual previous attempts at reusability. :P
All the while many early concepts from the dawn of the space age often had some sort of partial or even full reusability as part of the design.
Did it not pan out as other things suggested back then as it was not realistic with the technology of the time ?
Or was it perhaps due to usable space rockets mainly developing from ICBMs, which were single use munitions ? The military was also not that cost sensitive, especially at the top of the Cold War + possibly pushing on putting stuff to space sooner than the other side, instead of experimenting with some newfangled reusability concepts.
Well, in any case good thing this is over & things are finally at the right track. :)