Thanks! I've gone back and forth on the scrolling animation. There's definitely a balancing act between trying not to be annoying and trying to make money. At some point I'll have time to do a real A/B test and come to a more informed decision, but for now I'm thinking that the site is so free of the normal distractions (no pop-ups, only one section of ads, no video, no flash crap, etc.) that I'm comfortable being in-your-face with the scrolling animation. I'm on the fence though, so I guess I'll need to give it some more thought.