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Currently, they are running advertisements claiming to offer the best DNA testing kits, but their approach is tarnishing the authenticity of articles.

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The testing kits may be the "best" - their data retention and security just sucks. I (stupidly) did 23andMe a while back, I've since requested my data to be deleted. Who knows if that's even honored.

I never trust that someone has deleted data. There is NO way of knowing that they did. Did they delete from the active database? What about clones of the data to DEV? What about back ups? I seriously doubt any company restores a back up to purge data only to make a new back up of that. If they did, do they purge the original back up and only use the new?

I don't care if something like GDPR states they must. I do not trust corps to actually go through the hassle/expense of it.

Completely agree, and I am continuously frustrated that the US has such poor personal privacy standards and regulations, regardless of how effective any existing regulations are.

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