On the competition aspect, I think it's also important to look at the consumer side. For me it was wild knowing Mission Impossible struggled at the box office because of Barbie/Oppenheimer, especially because it was such a big budget film and it was actually my favorite of the three. The reality is that most people would maybe go once a month to the cinema, so they have to prioritize what to watch.

To make matters worse, you are also competing with all of history. If you want to read 12 books this year, when are you going to get to the small creators with years-worth of classics to go through?