Writing books remains a tough way to make a living
publishersweekly.com
publishersweekly.com
It is true that self-publishing has a lower barrier to entry so there's a lot of crap that gets put out. But even for _really good authors_ who take the work seriously, trad publishing makes little financial sense most of the time. To succeed in self-pub in the most competitive and lucrative genres your book has to be on-par with any traditionally published book. Expectations have risen.
And when you're sitting there looking at a trad deal that will make you a few cents at best from every sale and compare that to the 70-100% royalties you can get self-publishing, the trad deal begins to make much less sense. New writers sometimes think a trad deal will pay off in other ways: they won't have to worry about marketing or other business aspects of putting out a book. But that's not even the case anymore - many traditional publishers expect you to market your own work and build your own following. They won't spend marketing resources on most writers they sign.
Making a living as an author is hard, and making a living as a traditionally-published author is near-impossible.
so is the only reason for using a traditional publisher is the cash advance then?
I can't speak for all writers, but here are a few reasons I have seen some authors going with a trad publisher:
* Reputation. It can just feel cool to say "Oh yeah I have a book published by Tor" (or whatever). This one is pretty weak for me. Trad publishers don't hold that much special prestige anymore.
* Translations. There are some great untapped translation markets out there (like Germany). Some authors self-publish the English version of their books and sell translation rights to a publisher. The publisher then does the work of translating and republishing in the target countries, taking that effort off the author. The royalties are lower, but funding high-quality translations can cost a fortune and for many authors offloading that cost and effort can be worth it.
* Audiobooks. Similar to translations. Author may publish the ebook themselves and sell audio rights. Good narrators can cost a fortune, and many authors can't justify that outlay themselves. A trad audiobook publisher can get access to the best narrators and fund the entire production if the author doesn't have the means or desire to do it themselves.
- the editor: if a good traditional editor gets involved in your project they can make a huge difference in the quality of your books. Many people seem to think editors are just marking up your punctuation. In reality they are more akin to product managers in software. They help set the tone of the books and ensure that the vision is adhered to.
- which leads me to copy editors. The traditional publishers employ all the best ones. You can hire independent copy editors but their quality is a crapshoot. And you don’t find out until it’s too late.
- the sales rep network. If reps like your book they will get it in front of people. Independent of marketing the boots on the ground factor can make a huge difference.
Now, you won’t necessarily get any of these benefits going with a publisher but you can’t get any of them self publishing.
I've also heard about mediocre editors that waste a lot of author time, and bad editors that ruin the project.
Overall I can’t really complain about the editing but I think the benefits were relatively modest.
Do you know a good place to get to know them or start out building some connections?
I have been doing it in the past (mostly for ads and other marketing content) but it paid very little (was working freelance for an agency) but I enjoyed it a lot.
(Tangentially, I think Germany has some special laws that you as the translator would need to be familiar with. For example I think the translator needs to grant rights to the original author to republish the work. Not 100% sure on this, but worth checking!)
I would prefer working directly with an independent author - when I have a bit more time I’ll check out how to best get in contact with them.
Not sure about the legal side of it, but I have a friend who works in German copyright and who could probably help figure that part out.
They are author as opposed to translator-focused, but maybe reaching out to them can be a first step in getting the lay of the land? They might have some information about how their authors tend to use translation services. Although I'm sure there must be some translator communities out there that could provide even more focused info.
To be specific, between $200 and $300 per finished hour, and a finished hour is about 9,000 words. It can cost more if you want two or more narrators to handle male/female parts (there's a lot more editing involved).
I know at least one self-published author who does create audiobooks for some of their works, but does so at a loss. Even at $15 per audiobook sale (through bookfunnel, so there's little overhead), making back the $3k they pay for the narration is a pretty high bar for a relatively niche market.
I think it's a validation thing, largely. If you get trad-published but the book does poorly—well, at least you got trad-published, so you must not be too awful (although... if you're in certain "hot" niches, there's some real crap put out, that looks like it was barely even edited), but your book just didn't land well. It happens. But you're an author, for sure.
If you self-publish and your book doesn't do well—did you market poorly? Would it have done better with a trad publisher? Are you... in fact so terrible at writing you shouldn't call yourself an author, and it didn't sell because it's total crap? You may never know!
Since there's not real, real money in it unless your book's such a hit you get movie deals and such (with rare outliers who make it big-enough purely on book sales but don't get adaptation interest) it's largely about being an author, so having that validation up-front has real appeal.
I know a guy, for example, that worked two years in his spare time on one game, got picked up by a publisher, ended up in Barnes and Noble and was considered a success by the publisher (they even requested and released an expansion), and the guy got only $9,000 in royalties (with no advance) for all his efforts.
Pretty much the only people making enough money for it to be their sole form of income are either hired directly a publisher or are out there hustling constantly and signing like 8+ game designs a year, or have insanely cheap cost of living (one game designer mentioned how he made net income of $12k one year and was able to survive off that because they live super cheaply), or have somehow landed on a massive evergreen hit, like Azul or Carcassonne.
[1] https://twitter.com/JPacCantin/status/1647455444884156417
You think most new authors have wealthy families?
That is a very odd assumption, given how hard it is to write a book... and given how low the returns are... and given how many other ways there are to achieve prestige... and given how little people regard authorship these days as a measurement of it... and given how unlikely it would be for wealth to have an outsized representation in a career generally associated with poverty... and how all old authors were once new authors which would imply that most of them are wealthy too, which, not so.
Further, to address your own point, they are not even the representation of successful authors. There's thousands and thousands of successful authors that aren't even near to being close to the gates of the Western canon.
In the 20th century, there have been hundred of thousands to a million different titles published. If even 10% of those authors made enough money to be considered a living wage, it absolutely dwarfs the number of authors in the cannon, which is on the scale of 100s, not thousands.
If the cannon is your standard, your standard excludes almost the entire industry.
It is worth pointing out that there's nothing particular odd if it were the case that writing was subsidized by wealthy families. For the vast majority of the history of writing, writing was subsidized an left to monks, philosophers or aristocrats. It's only been in the relatively recent time period that writing was a potential occupation for anyone interested with enough skills/talent.
Anyone trying to make any amount of money at writing writes genre fic of one sort or another. Fantasy or maybe sci fi, and probably "juvenile fiction" (tends to sell better to adults, too). Romance (which may or may not actually be straight-up porn, basically). Airport thrillers. Not lit-fic. Never, if your goal is to make any money at all.
And yeah, the publishing-side heavily favors people with money, lit-fic or not, for the reason that making a living at it requires excellent connections to get you directly into a high-paying part of it, or else years and years making less than it takes to live on in places like New York, to work your way up the ladder. Either way, that probably means family money. This phenomenon been mentioned, directly or obliquely, in IIRC all of: Bullshit Jobs (Graeber, 2018), Fussell's Class (1983), and The Official Preppy Handbook (Birnbach et al, 1980).
A few really important things come to mind:
- Editing. I'm not talking about mere copy editing which you can get done reasonably cheaply, but rather having an editor that is reading through everything and giving feedback is hugely important.
- Layout and printing of the book There's a lot that happens between writing and having a polished book in your hands. You can contract all this out but it adds a lot of work.
- Distribution. While the burden of marketing a book has increasingly fallen upon the author these days, if you want your book to be on the shelf at your local Barnes & Noble, then your much better off going with a traditional publisher.
- Prestige. Like it or not, the vast majority of people on Earth still look down upon self publishing. For some types of books this is less important: technical books and fantasy fiction books can go without in many cases (but if you want to use your book for credibility in something like consulting you'll still want a traditional publisher). But if you want to write on a serious topic it helps a lot to have an academic press publish your work, or if you want to really pursue writing literature you at least want some publisher that is recognized in your relevant community.
Currently I think the only really good use cases for self publishing are the fantasy fiction and niche technical book markets assuming you already have an audience. And even in those cases there are plenty of reasons to go with traditional publishers over self publishing.
It is true that there are real quality issues with a lot of self-published work because you don't _need_ an editor to publish your book. Heck, you don't even need to do a self-edit pass. Write it and hit publish! But it is increasingly an expectation that you have one, because quality expectations are extremely high, especially for competitive money-making genres.
I started out self-editing and now pay for three professional edits for each release: developmental, copy, and proofread. Professional editors are not exclusive to traditional publishing houses.
My point was that, in response to the parent claiming there's nothing traditional publishers offer, these are things that traditional publishers do in fact offer an author. If you write for a traditional publisher you mostly have to just worry about writing, and, unfortunately, marketing these days.
1) placed in bookstores
2) on the "upcoming books" circulars that the trads send out to likely "author talk" venues
3) reviewed in mainstream media
just in case someone in Australia goes to a bookstore and asks for it :)
Say you have a Mexican restaurant in NYC. There must be hundreds of them, right? But imagine that someone in NYC googles "Mexican restaurant," and your restaurant is the first search result that comes up. That's worth a lot of money.
Self-publishing is like opening your own restaurant, while being published by a major publisher is like being on the first page of Google. When, say, CNN wants someone to be a panel expert, they might call you. You can get invited to conferences on the strength of that credential, and then build up to greater opportunities from there. In essence you've been socially validated.
That's worth quite a lot of money, though it's up to you if it's worth the cost. If you didn't have any fame going in, then I think it will be.
The main takeaway was that living, or higher profits came only if you were being aggressive with ads.
Something like reinvesting 50% of the profits in digital ads (google, amazon).
If your book reaches near top #1, you've done it. Now I realized that most of the books I read published on XXI century had been very popular, top of the chart books in some genre, during some years and I found them trough reddit/forums recommendations. Books that you would still find regarded as best in Amazon.
Internet it's pushing Pareto principle to an extreme. The same goes for music, digital art, cinema, teaching, etc. Small artists are sheltering themselves in services like Patreon because they beat the giants in terms of selling.
Also I think people are reading less. My friends don't read. They pay +15/30 USD a month to Netflix and other services. That's money and time "taken away" from reading, books.
IMO someone starting out is probably best off not spending money on ads. They have too many other things to perfect as they learn, which can only be done by publishing over and over. At least with fiction, you're looking at building a backlist - it's not a "write one breakout book and live off of it forever" kind of thing. After a few books published it can make sense to start setting an ad budget, and using ads successfully is a whole other learning curve to dive into.
Do you have any advice to someone who would start writing fiction books?
I write a lot but only for myself. I don't care about money but I would like to persevere to some day be able to produce quality works in my own language.
If you decide you care about getting people to actually read your work, the next step would likely be narrowing down your genre and checking out what is doing well in that genre and niche. Look at Amazon top 100 lists for your categories, for example. What's selling? What's getting good or bad reviews? Open the Look Inside previews of the books. What POV are the stories written in, are there any patterns you notice in successful covers or blurbs, etc?
If you don't already read in your chosen genre, you probably want to start. At the same time, you can start writing. I'd personally suggest starting with short stories or novellas. Something you can finish and put out there asap to get the feedback loop going. Self-publishing is low barrier to entry, but there are a lot of balls to juggle. Each thing you put out will provide more information for your next book.
Before publishing your first book, decide if you want to go into Kindle Unlimited (Amazon exclusivity) or "wide" (publishing to all retailers). There are huge pros and cons of each, and some genres are better suited for one or the other. KU can be easier to get traction and start seeing page reads with, but it has its cons as well.
Also, decide if you want to use a pen name.
Try not to get too attached to the first stories you publish. They will probably suck. Personally I would not bother spending money on an editor or cover designer when you start out, but it depends on the genre and your own budget/priorities.
From there it's basically about iterating on what you have with every new book. There's way too much to cover in one comment and more specific genre-based strategies depending on what you're writing, so this is more like a dump of my general thoughts for someone starting out.
The common advice I hear that resonates with me is to write "the most to-market book of your heart". If your _primary_ goal is money, it may be worth writing in a genre you know makes lots of it.
That's romance. Romance sells. Personally, I wanted to write sci-fi, but I also wanted to sell, so I write sci-fi romance. You don't _have_ to write romance to make money. I hear Thrillers is another popular category. I'm confident you can make it in pretty much any genre you choose, some might just take longer.
Genre fiction often has quite well-defined reader expectations. The trick is to figure out what readers expect in your chosen genre and then write that. A good bet is reading in the genre. Find other books that are doing well (Amazon and other retailer top-100 categories are good for this) and use them as examples. Watch out for outliers in the top-100 lists, though. Some authors are just so popular that their books will sell even if they're off market. I bet if Ruby Dixon released an off-market book, she'd be a best seller regardless. So it might be good to focus on high-to-mid-list authors who are not _huge_ staples but nevertheless consistently sell well.
I recently read a book called "7 Figure Fiction" by T. Taylor who talks about the concept of "Universal Fantasies": things that make a reader _feel_ something acutely when they read it. In Narnia, the fantasy of stepping through a closet and into a completely new world just invokes something in you. Just the thought of it kind of gives me goosebumps! Portal fantasy readers want that scene that makes them feel that. In sports romance, _something_ about having the main character wearing their love interest's jersey invokes an acute positive feeling in a reader of that genre. I bet if you read a bunch of sports romances, most of them will have that kind of scene. For the craft side, learning to recognize and put in those kinds of "Universal Fantasy" scenes can be helpful.
Then there's the marketing, which I suck at but which is unfortunately very important. One of the first things you'd want to do is start a newsletter. You can write a short "reader magnet" (can just be a short story or novella), sign up for BookFunnel, and use it to collect email addresses of potential readers. If you don't go with a reader magnet, you should _at least_ write something like a bonus scene that you offer readers at the back of your first book in exchange for a signup to your NL.
Once you do decide your genre and work out the technicalities of KU vs wide etc, before publishing you probably want to give away advance review copies of your book. Readers are more likely to click on your book if it has a star rating, so having early reviews of your new release can be very helpful. There are places that can help with this (Booksirens, Booksprout, etc), and you can also build a private ARC team (using something like your newsletter, or joining relevant FB groups where you can invite people to sign up for free early review copies).
If you listen to podcasts, there are _lots_ of author podcasts out there. One that I really liked is Six Figure Authors. They are on an indefinite hiatus now, but have a huge back catalogue of great episodes. The highlight of the podcast for me was Lindsay Buroker, a very prolific author who writes high fantasy and sci-fi. I think she dabbles in romance as well, but that wasn't her primary genre.
Amazon has started getting better at notifying me that there are new books available by an author from whom I've previously purchased books, but for a long time, and even now, I'd say most authors that I read aren't even getting me on an email list to eg tell me there's more stuff of theirs that I can buy. That's really business 101 and they're just not doing it. It's weird.
I have still told nobody I know about my book, it's kind of an experiment, because it would be easy for me to email blast everyone I know to like it, but I really want people to read it without pre-conception and so far no sales, even though it is free! (or 0.99 cents on Amazon as that's Amazon)
"oh these people who usually read historical fiction are buying this new medical thriller. We will show this medical thriller to other people with the same buying habits!"
Only readers of historical fiction who aren't your friends probably won't bother picking up a medical thriller.
Regarding reviews, this is why many authors build ARC teams. Reviews are really important, so they send out advance review copies.
I point out romance because that's what I write, but it's just one example. At a quick glance through the first few product pages there, most of those books appear self-published.
To get to #1 in these general categories on Amazon (Romance, Contemporary romance, Paranormal romance, etc), you need _a crapton_ of sales or page reads (if you are in Kindle Unlimited). These authors all stand out because they are making bank right now, as indicated by their presence on this list.
(Of course this does not reflect expenses like ad spend, but that's a whole other story that is near impossible to measure without info from the author themselves.)
I do not think your reasoning is misguided at all. If you think a traditional publisher affords you more credibility and a sense of satisfaction, that is reason enough to go with trad - _especially_ since as you say you're not concerned about the money, so there is no reason to worry about a traditional publisher's royalty rates compared to other options.
I believe your reason for wanting to go with a publisher is perfectly valid.
One thing working in favor of human narrators is the fans. Audiobook listeners can get very attached to certain voices, to the point where they'll read _anything_ that narrator works on regardless of the book's author or genre. If I had the budget for it, I'd definitely favor a well-known human narrator over AI for the visibility aspect of working with that person. But most authors don't have the budget to hire popular narrators, which is where less popular or entry-level narrators may find themselves losing work to AI alternatives. The narration quality is still higher with competent humans at this time as well, but that'll change.
For translations, I don't think I'll ever trust AI entirely (just like I don't trust myself as a human writer entirely!) I'd still be hiring a native-speaking human editor and proofreader if generating AI translations. Or more likely, I'd be hiring a human translator who is able to charge competitively by using AI in their workflows (and is also able to handle the quality checks etc for me).
https://www.youtube.com/watch?v=LGchbES0DhU
100% of the commenters are Matthew's fans. Did that lead to any sales for me? Not clear.
The "per hour" rate usually means "per finished hour" not "per hour that they spent doing it."
But there are definitely people who fund their own audiobook production. And narrator royalty share options exist too, which some use (I would personally not). It's just not the default option or choice for many.
I've been recently finding most good books by lengthy talks with GPT4 since I can explain in detail what I want, what I enjoyed and what I didn't, but that only works for books which are already popular (and even with old books, there are some great ones which are niche enough to never become really popular).
You can also sign up for ebook deal sites like BookBub, which send out deals for books in your preferred genre. They often feature self-published works. BB tends to be quite selective with what books they work with, so hopefully you'd find some nice quality work there (but of course it can always be a bit hit and miss).
fyi: it's a "high stakes / low conflict" book. Yes, there are orcs, elves, and so forth, but they're kinda incidental to the plot. Not really sci-fi IMHO.
Even knowing that a lot of my favorite reads every year are self published, I am sometimes skeptical of a new book because the cover art looks like it was done poorly by someone in 15 minutes in photoshop. I guess I'm quite literally judging a book by its cover here but... In a world where you get a cover and a 2 paragraph blurb about a book... That is a significant factor.
And then there's the french publishers who prefer a text-only cover (and minimal at that) as a matter of their taste (and I guess, expectations of their customers - since not all french publishers go text-only).
I'm a damn good technical writer and can break down complex ideas into clear and understandable prose, but I don't know the first thing about fonts or typesetting.
Niches where there may not be much trad coverage can be more forgiving. If you're writing in a small niche that not many other authors cover, you have more wiggle room with the cover art. But very popular genres with a high ceiling really benefit from a professional cover designer (or a professionally-designed premade).
Luckily, there are budget designers out there who are decent. I started out publishing short stories and doing my own covers and editing. My first works _sucked_ and I'm glad I used them more for practice and did not put money into them. Gradually as I started making more, I began investing those royalties in peripheral services: editing and covers. I now pay for covers, developmental edits, copy edits, and proofreads for each new book. I've improved a lot and am steadily building a readership, but my books still barely pay for themselves with the outlay required.
“Real” covers from US-based artists start at more like $300, which is a more substantial outlay for a project that’s unlikely to pay it back.
I dont think most of the covers are that BAD. They just stick out and its clear this book is self published.
All the designs I got on 99Designs were crap.
Yeah these are right on the cusp. Maybe I'm too discerning here. The font seems to blend into the background a bit more than one would expect and, "a novel" is way more faded than you would ever see in trad publishing.
But tbh most people might not even notice that. I don't really know. It's hard to put a finger on exactly what stand out sometimes.
Trad publishers use offset printing, I believe. I'm not enough of an expert to know what effect that has. In self-publishing, you just provide a PDF.
He said, at best, over his entire lifetime he may make $200k from that book. He basically has to write a book every single year just to make his mortgage payments, and its a grind.
When I told him I make $8/book self published he nearly fell out of his chair.
For WHO? What publisher is offering 10%??
The best I've ever heard is a fraction of a cent per book, and you don't get a single cent until AFTER all the expenses have been earned back (advance, editing, promotion of the book, flying you all over the place, hotels, staff).
This thread is full of utter nonsense about the worlds of publishing and writing.
[Edit: minus the 15% for your agent, if you're represented by one. But as your agent also made sure you got a good contract, you probably come out ahead.]
https://www.bbc.com/news/magazine-24399599
https://www.guinnessworldrecords.com/world-records/444296-mo...
But of course most of these authors aren't full-time authors whose income comes chiefly from their books. In fact, the Icelandic Prime Minister recently released a novel: https://www.theguardian.com/world/2022/oct/28/iceland-pm-rel...
Having a small and sparse population, Icelanders seem to have a tradition of wearing multiple hats rather than sticking with one specialization. When the men's football team made their first World Cup, the head coach wasn't just a football coach, he also happened to be a dentist: https://en.wikipedia.org/wiki/Heimir_Hallgrímsson
It seems like a lot of people lament that more folks can't make it as full-time authors, but I don't really have a problem with that if the demand for their writing isn't there. But if the US were more like Iceland and typical "real" jobs paid a livable wage with reasonable hours, maybe those passionate about writing could still manage to take a shot at it without it being a big deal if their book turned out to be a commercial flop?
That's the key issue in general, not just for US. When the system is designed to extract maximum efficiency, there is little room for other stuff
[1] https://www.imf.org/external/pubs/ft/sdn/2015/sdn1513.pdf
Of those nations: Norway, Qatar and UAE are highly dependent on oil profits and Luxembourg is an outlier as an unusually small affluent nation. Ireland is also known to have an inflated GDP due to it's tax hub status resulting in corporations reporting high revenue numbers there even though that revenue is often disconnected from the country.
I think most nations would be thrilled to have a GDP per capita of $76,399 USD. When the proceeds are that much higher it takes an awful lot of inequality to make the outcomes worse. One of the biggest issues in the US is that health care is not covered by the government so it costs nearly double compared to most comparable countries and access is subject to all the inequality constraints that universal government programs mostly erase.
For example in Canada which has a GDP per capita of $51,987, the split between wages and capital is approximately 90-10 meaning that the average wage (including non-working population) was $46,788. For the US to have the same type of average wage of only $46,788 the share going to capital would have to be 38.8%.
> There’s not enough life on this ice cube to fill a space cruiser.
What inhabited place would you be comparing it to to get "not all that cold"?
I would love a way to easily run the numbers but ball park I think 98-99% of World population lives in a warmer climate.
Even Ottawa and Moscow get summertime average highs around 80 vs 57 in Reykjavík... Burr...
I live in the states and forecasted low temps this week are lower than Reykjavik’s average low by more than 10 degrees, and lower than Reykjavik’s actual forecasted temps by 25 degrees (F)...
It would indeed be interesting to run the numbers. I’m guessing the number of people who live in below freezing temps in the middle of winter, places colder than Reykjavik for the coldest month or two of each respective locale, would probably exceed a billion.
It looks like it’s for up to 30 months, and you need to be employed for 24. months to ‘reset’ it: https://vinnumalastofnun.is/en/jobseeker/entitlement-to-unem...
You’re required to confirm every month that you’re seeking employment: https://vinnumalastofnun.is/en/jobseeker/rights-and-obligati...
The amount seems to be ISK 349,852 per month: https://vinnumalastofnun.is/en/jobseeker/amounts-and-payment...
So that’s about USD 2500 - though there are lower amounts depending on your ‘entitlement’ band - I’m not sure how that’s calculated. Even at the 100% band, that’s $30,000/year - which is (for example) half of California minimum wage.
From my experience, the issue in the US is on the demand side. People here hardly read, and when they do read, it’s usually a super popular book all their friends have read or that Tim Ferris talked about. When I published my book, I was surprised by how many close friends and family bought the book to support me, but have never opened it. And it wasn’t until after I published my book and became more aware of the reading habits of those around me that I realized how little most people read these days. There are a handful of people who read 30-50 books, but if you were to take the median so those people don’t skew the average, I’d estimate that it’d come in around 1-2 books. Probably half of the people in my life don’t read a single book in an average year.
While I never wanted to make a living off my book, I’ll admit it was discouraging to see how few people read it cover to cover. I took Mark Dawson’s course and got all of the social ads, lead magnet, etc. setup. The ads did work, but I quickly found out that of the subset of people who do read a lot in the US, most are 60+ and want self-published books to be either $0.99 or free. I had multiple angry old ladies reach out to me through my Facebook ad complaining that they weren’t going to pay $2.99 for a self-published book and that it was upsetting I’d even try.
It wasn’t all bad and I did find readers who genuinely enjoyed my book and supporting self-published authors, but these type of people are a very small percent of the population. If the average person read 15 books per year and was ok paying $10 per book to support authors, I think you’d see a lot more self-published books. From my anecdotal experience, there are plenty of people who aspire to write, but we lack a supportive reading culture to fully cultivate authors (even part-time authors).
EDIT: I’ll also add that among the people in the median reading 1-2 books per year, most are listening to those books as audiobooks. I’m not one of those people who say listening to books isn’t reading, but for the average full length novel it costs about $10k to get an audiobook made, which is way outside the budget for anyone trying to publish books as a hobby. I paid for an audiobook to be made because I have the income and thought it’d be a fun experience (which it was!), but I will never make enough from the book to cover that expense
I'm often surprised at how far ahead of the bell curve I am. I am very rarely able to have a conversation about literature with people in real life. If I'm lucky enough to find someone that's read a recently published book I've also read then they often haven't read anything else by the same author. Or they haven't read the influences the author had for the book. Or they aren't aware of the genre trends the book took part in.
Reading in America is a lonely hobby sometimes.
For example, if I wanted find more beatnik related books (after reading On The Road) I search lists and find this fantastic community scored collection with more books than I'll ever want to read on the subject: https://www.goodreads.com/list/show/89976.Beatniks
I got back into reading, but its been an effort. Books are big and expensive, my library actually doesn't have stuff available often so I'm always on a wait list. Its hard tough to find time let alone quiet time to focus on a book. So many distractions around, roommates, city noise, neighbors making noise.
What do those jackets have? Big hip pockets. What fits perfectly in those, hardly even affecting the drape, with enough room to spare that they can slip in and out effortlessly? Slim little pulp fiction books. Hell, many are even big enough for a volume of Magazine of Fantasy and Science Fiction to fit OK. Can't cram a glossy in there, but pulps? Yep.
Plus, yes, there were no cell phones, but if you want to carry a book today, where do you put it, if you don't have a bag (and even if you do, that's not convenient, is it?)? Well, on your phone, as an ebook, since that fits in a jeans or trouser pocket, and practically no dead-tree books or e-readers do... oh but look, you have some notifications! And there goes the 15 minutes.
Women often carry purses. And who still reads? It's largely women. I'm sure there are other reasons, but—hmmmm.
https://en.wikipedia.org/wiki/List_of_countries_by_average_a...
So, based on my own experience, I think most people who don't read actually wouldn't be able to read more given more time. They would need to practice reading books that are easy on their level (both literacy level and attention-span level), and gradually advance to longer and more difficult books to read.
I plan to write a book one day, but mainly as an aid to establishing my credibility for courses I'll run, so marketing from the other direction.
I suspect folks these days read faster, and read more words, than people past. Except it might be content like Hackernews, YouTube comments, X/Twitter and other doom scrollers, that make that up.
This is not true at all. The empirical evidence shows the exact opposite: Americans tend to read far more than almost all other countries.
This "we Americans are a bunch of ignorant louts who don't read" narrative is a distressingly persistent misconception illustrating self-hating biases popular with certain segments of Americans. Fortunately, it is entirely false.
What does the data say?
* According to the chart on page 14 of [4], the US is ranked about #8 or #9 in the world (of 200+ countries) in terms of "books published per capita."
* The US "title production per capita," or "books published per 1 million inhabitants," is about 1,000 -- not the very highest in the entire world, but pretty high.[3]
* Over 25% of all books sold in the entire world are sold in the United States, which has about 4% of the world's population. [1]
* More books are published in the US than in any other country but China, which has about 4x the population of the US. [1][2]
* In 2016, the US was by far the largest book publishing market in the world by market value, larger even than China. [4]
[1] https://wordsrated.com/global-book-sales-statistics/
[2] https://www.statista.com/chart/12358/which-countries-produce...
[3] https://internationalpublishers.org/wp-content/uploads/2023/... , page 17.
[4] https://masterenedicion.com/wp-content/uploads/2017/11/BookM...
Since my reading time is limited, I want to read books that are really good. I have to say, quite frankly, that many books just aren't that amazing (and I'm including both traditional and self-published in this). That makes me reluctant to pick up a book unless it's from an author I already know, comes with a really strong recommendation, or just has a superb opening. If a book doesn't have at least one of those three (or ideally two), I'm just not going to pick it up.
This is all anecdata, but my point is the demand side is more complicated. Even given the competition, the vast availability of both traditionally and self-published books doesn't guarantee that quality goes up, at least in aggregate.
I feel it's not so much that people don't read, it's that people don't read books anymore in lieu of other mediums (most prominently social media) or methods (eg: watching television, playing games with a story component).
We all do plenty of reading in our lives, after all.
Maybe. I knew a PE who did this years ago, but I wonder if there's any software engineers on this board who have successfully done this
The soft skills aren't much, you have to remember your boss is also just as social awkward as you, because, they are usually cut from the same software developer cloth. But remaining on good terms with past managers helps a lot. I still have annual dinners with almost everyone I've ever worked with, even if we are all scattered across the US.
I agree with this, and I've personally led a life that has had many different kinds of occupations (I've been a musician, a teacher, and a programmer- usually all three at once).
I've come to the conclusion that a lot of the reason for "full-time" employment has to do with making workers unavailable for other projects.
Or, if you prefer, full time jobs aren't there because 40-hours-a-week is how much can be gotten out of a worker, but because that's how much time is necessary to keep someone from getting another job that might interfere with the "real" job.
Many folks, especially folks who do weird stuff that requires, if not great intellect or training, familiarity with a specific system (as is the case with software, for instance) aren't actually working a full time load. That's a really common observation, I think. But the way to understand why that continues to happen is that their employment ensures their availability.
That may see strange, and on some levels it's simply not correct and certainly not how most folks are thinking about full time employment.
But if you push an employer to give you fewer hours, that understanding might make a lot of sense out of why they generally won't allow part-time work- if you've got a side gig, they can't have that take priority over their tasks.
With that said, I think it's very possible to find a much more easier development job with a lower salary. You should be able to meet performance expectations in very little time.
For supply (and selection) to keep up with demand, it requires a far higher percentage of the population to write.
See also music, art, game design/development, content creation on sites like YouTube and Twitch, blogging, etc.
Part of this is simply due to competition; there was stacks of it before the internet got big, and there's probably a thousand times more now the internet has become normalised. The barrier to entry to writing a book or becoming a writer is extremely low in the grand scheme of things (well, if you have the determination/patience to finish), so enough people do that you're spoilt for choice there.
Add this to how challenging the marketing/sales side of running a business is by default, and how trying to make a sustainable income as an author or creator is basically being a sole trader/entrepreneur, and well, it's not too surprising that most people don't do particularly well from it.
To make matters worse, you are also competing with all of history. If you want to read 12 books this year, when are you going to get to the small creators with years-worth of classics to go through?
They'll only go to the cinema maybe once a month, buy perhaps a few video games and tabletop games a year if any, watch perhaps a few TV shows or films or streaming services every month, buy perhaps 10-12 books a year, and for many of them, not buy any paintings or display art at all.
And then unless it goes viral/gets picked up by the media/becomes a meme, it probably won't even get noticed by the general public. So you have to hope the right people find your work so that happens too...
I did make a few thousand the one time I went with a publisher. I’ve also self-published and didn’t really try to make direct income at all as I had a free downloadable ebook. The only real cut I got was when third parties bought books for me to do book signings.
On the other hand I’m pretty sure I’ve made tens of thousands of dollars at least in indirect professional benefits.
And traditional technical publishers are probably a more effective route for this reason even if you’re leaving some direct money on the table.
In the niches of fantasy I read there are no traditionally published authors any more, they all monetise via patreon, kindle unlimited and audible. From what I've gleaned no traditional publisher can compete with this.
I think probably we reach a point where hardbacks become "collectors editions" for successful works only, while paperbacks are print on demand. The vast majority of consumption will be ebook or audible.
Also someone is buying those vynil players with bluetooth and USB connectors.
Paper books aren't particularly environmentally wasteful - if you buy one extra electronic device (say, an ereader), that basically outstrips the damage of any number of books you'd buy. That might not be relevant to the perception, though.
Books as expensive wallpaper will definitely keep being a thing while dead-tree books are common, but they're fundamentally about conveying an impression, and impressions can change - if ebooks become the overwhelming majority to the point that office decoration is the main point of books, then anyone who sees the bookshelf will assume you're a poser doing it for the image, and thus people will stop doing it. So wallpaper-bookshelves can't exist as a sole purpose of books (probably).
I see this too, but I've also seen the next step: Publishers chase them down for book deals. Azarinth Healer is the one that comes to mind (since I'm working through Book 3 again), where the author monetized via Patreon for years, then got a publishing deal through Portal.
Honestly, it's been a good thing overall. The audiobooks are high quality, and the editing has done the story a tremendous amount of good.
I went through that process a few times with minor variations and it’s annoyed me enough that I decided to permanently boycott both Amazon (including AWS) and Patron.
The reverse where traditional authors give fans more access on Patron is less problematic, but also distracts from actually writing.
> To use your example, Azarinth Healer’s author significantly reduced output while working on editing the book without disclosing why they were doing so.
Interesting. This drama must have been largely contained to Discord, since I never really saw it come up in Patreon itself. Plus, their output has been a bit unpredictable due to real life mental health complications for years. Notably, though, supporters on Patreon were not charged when they were not producing new chapters.
Ultimately reduced output, especially for the sake of fixing prior works for publishing, is acceptable to me.
> They then didn’t hand out copies of the edited work on Patron thus massively discouraging people from continuing to support them.
The author probably couldn't. They can't even keep the un-edited version up on Royal Road, so the contract probably stipulated what could and could not be done with the edited manuscript. And, honestly, I'm OK with that. Since Patreon charges have been turned off for awhile, paying $5 for the edited books is acceptable IMO.
> distracts from actually writing
Authors gotta market their work; even traditional publishers aren't doing that nearly as much anymore.
While output might be the key metric that some readers judge authors by, at the end of the day it's not the metric authors need to worry about the most. An author who can't support themselves by writing will produce even less output than one who is bound by the need to make money.
At the end of the day, I have a hard time being sour about authors - Rhegar included - finding a way to earn a living off writing.
Definitely not writing them for the money — that’s about $300 a month usually. Enough to buy a few knick knacks and some meals.
It’s more the notoriety of being a “subject matter expert” that counts.
I work full time and then put what I learn from the job into the books to share it with the world. No point hanging onto the knowledge and hoarding it all dragon-like.
https://www.amazon.com/Write-Useful-Books-recommendable-nonf...
Even though I'm not an author I found the advice very useful, it can trivially be applied to building and marketing any product.
One data point for you: I've been taking various angles on my new book, looking for books with that feature, and then finding the agent who represented them. Sounds smart, right? Hasn't worked so far.
One fallout of that is, I've been checking these books out of the library (less $$$ commitment there!) and at least starting them. What dreck people read!
If the main character isn't solving a murder, connecting with their long-lost lover, fighting terrorists, or engaged in other TV-worthy plots, the book will never make it onto bookshelves. Since I don't have to care about people's lousy taste, I don't.
Lastly, the figure of $10K for an audiobook that someone mentioned is way too high, in my experience.
I've paid attention to the publishing industry for years. Like all of the arts, it's oversaturated and there's a lot of churn.
IMO, writers who earn a full-time living as authors fall into three basic categories. They either a) established themselves as blockbuster bestsellers with the Big Five before Amazon democratized the marketplace, circa 2010 and earlier, b) they established themselves as blockbuster bestsellers as early adopters of the Amazon Kindle marketplace, circa 2011 to 2016, or c) they own an advertising agency, are married to someone who owns an advertising agency, they are slick marketing gurus, or they are major social media influencers.
There are exceptions. I see interesting innovations in the web serial space, where I play around. I sell advance chapters on Patreon. Some authors do earn a full-time living that way.
But in general, yes, it is very tough to be a professional author or an artist or a musician or an indie game developer these days. Everyone wants to be one.
I also see cynical authors and artists using AI to 100x their content production so they can nickel and dime their way into top seller spots. The algorithms boost anyone whose works consistently sell and bury everyone else.
I wouldn't mind paying $5 more for a book if >90% of it went to the author.
Agreed, but it is (somewhat) justified by the sheer length of the chain (printing house, distributors, bookstores etc.)
FWIW, I wrote and self-published a book on a 99% automated platform (e-book only), and I get 80% royalties.
Another (anec)datapoint: I published a book (this time not written by me) in a more "traditional" way (i.e., on paper). The book is pretty niche, had 0 marketing expenses (we basically only relied on word-of-mouth). We kept the costs low, but not too low (we paid a bit for nice typesetting, illustrations, good paper etc.). We did not even try to put it in bookstores and only sold it via Internet (using an ebay-style platform, not even a custom e-commerce solution; we didn't even had a landing page with a our own domain!). This allowed us to break even after a few months, which I think is insane comparing to the "big book" (aka publishing industry).
Would you mind sharing which platform this is?
You can try solving this by industry-wide regulations, but that would make average price of books much higher, and will likely steer readers to other medias, shift revenues to already established writers, or both.
I could see this being true for non-fiction, but for fiction? I'm generally not looking at price, I'm looking at whether the story seems interesting.
Two books can both be about space battles (or whatever your topic of choice is), but one can seem extremely interesting while the other doesn't. Similar topics doesn't really mean much compared to everything else (writing style, characters, etc.)
Also known as "price fixing".
His take went from 70% on Amazon to just 7% w/ the traditional publisher.
Of course the traditional publisher handles all marketing and distribution, so hopefully the slimmer percentage of a much bigger pie works out.
But I was amazed at how low the final percentage was.
> unconscionable contracts
Self-publishing has never been an easier option than today.
> book bans
As far as I can tell, these are only for R rated books in schools and libraries. Isn't it the same as R movies? Nobody thinks of R movies as being banned.
> action to build a system that properly values the essential contributions of writers
They're valued by the free market, i.e. people freely paying what they believe the book is worth to them. I'm curious how the Guild expects to change this. Have government regulations that mandate payment per word? Government subsidy?
And while it's never been easier to create - the tools are plentiful and their prices falling - there's never been more noise to claw through and standout from. Add in shorter and shorter attention spans and more creators produce more quantity because they feel they have no choice.
On the other hand, look at an artist like Banksy. Enigmatic and drops are randon. When Banksy drops people take notice. Aside from a eye / mind for quality and creativity, I think there might be a lesson in the somewhere.
1. Low barriers to entry drive down prices
2. Be first (Banksy)
* I use beige as a metaphor (?) for the ultimate bland color. Some (late) nights, I'd even argue it's so bland it doesn't deserve to be recognized as a color.
I went from reading less than 5-10 books a year best to reading 40 books in 2023. And the more I read, the more I want to read.
I am spoiled, living in NYC, as the NYPL and Brooklyn PL between them have a pretty extensive catalog, and it's rare that they don't have a book I want, even recently published books. There's often a wait list though. It's also easy to get a lot of reading done during my commute on public transit. We still don't get cell service on the MTA between stations, so books are the best form of entertainment.
Of course, I suppose if everyone used the library exclusively, writers would make very little money. But I like to think it works out. I bought more books last year than I did before using the library, and attended a few book talks & signings at my local book store.
Do these people really think they can come up with an actual solution to these problems?
The entertainment value is also value.
Anyway, the problem in the industry, from my point of view (very opinionated):
- The market has-not-priced-in-demographics! Still! Blinkered to the aging readership.
- False expectation of revival or sustaining market size.
- Often the wrong channel/medium. Much non-fiction & fiction simply doesn't need or benefit from traditional publishing houses.
- Industry is still in the process of acknowledging (or is hiding the fact) that brands are so dependant on celebrity names. Celebrity authors are bolstering statistics and making it look more lucrative to the average Joe than it really is.
- Clinging on to old worldviews on IP, to the detriment of innovation.
- Very much haven't got their head around LLM / prior art changes that are forcing us to be less litigious in the coming years.
My associate is more conservative than me, and is also far more knowledgeable than me of course.
I also note the consolidation of publishers was at full throttle this past decade.
I'm debating going trad/self-publishing route - can I hire the freelance publishing contracts manager for a consultation? My email is mikhael at hey.com
That's interesting and reminds me of Bill Bryson, e.g. The Lost Continent did a lovely job of intertwining the history, trivia and his childhood memories into his personal travel.
What diversity efforts did they do?
>The median book-related income for survey respondents in 2022 was up 9% from 2018, adjusted for inflation, with all the increase coming from full-time authors, whose income was up 20%, compared to a 4% decline for part-time authors.
Whatever was to increase income worked. The books they talk about are mostly what I'd consider trash I wouldn't read: generic romance novels and fan fiction with changed names. Low ceiling.
Sachachua enters this category. I am sure she would be glad to read your book.
pd: sacha if you read this, no offense, just joking, hahahaha
What makes one an "author" exactly? Publishing a book? I can do that in 5 minutes online with 3 clicks. Does that mean I qualify for the survey? Well, I made $0 from my writing last year, so I guess that means I'm being exploited and the government isn't properly valuing the essential contribution I make to society. I'll expect my weekly check in the mail.
It's like saying the average software developer makes below-poverty wages from their work...if you consider everyone in the world with an idea for an app in their head to be a software developer.
How do you think an author should be defined? And what list do you use to validate them? If you start raising the bar, you start limiting the scope. Maybe that is the problem; comparing apples with oranges or romance authors with self help gurus. But if you set your bar to something like 'authors making >$20,000 in royalties per year', you will unsurprisingly get a result where authors make >$20,000 in royalties per year.
Writing a published book and having it out there is a thought that really resonates me. I wonder what I'd write if I had more time to myself, a clear mind, and /if I was a radically different person who wanted to do it/.
The thought of having written something, put it out there, and to have someone enjoy it is lovely – I'd be happy writing schlock if it came straight from my heart. But in terms of being the sort of person to sit down every day, concentrate, and slave away at it... That isn't me. Props to people who manage to put anything on a single page, let alone finish a whole book.
Intelectual work like writing, researching, teaching, etc. despite being important, don't have intrinsic appeal such that people naturally and voluntarily put money on it. We are not built like that.
This is where institutions like universities, governments, etc. come in.
But, yes, good salesmen for things like enterprise software can do quite well though you more exposed of the vagaries of the market than someone more removed from the front lines.
Every piece of professional work has an intended audience, and that means selling to that audience.
A work with no intended audience is a hobby.
Science was doing pretty well before it became institutionalized in the early 20th century. It's not without tradeoffs, but these aren't essential components.
Since, I've moved to fiction and self publishing, and that's been hard, but rewarding. It's hard and expensive to build a following on your own with just books and ads.
Now I have moved to web serials and subscriptions. I'm convinced this is the best time to be a writer. The hardest part, finding an audience, is as easy as sticking to a publishing schedule and engaging with readers.
I of course pointed out that as I market upfront I am getting paid via my substack so essentially I solved the problems his startup is still trying to solve.
And of course he ghosted me.
Short stories haven’t historically been very lucrative relative to longer works. Although there were some genres, eg SF, where they were a natural entry point.
I mean - it sells. Is it readers fault if other authors write unpopular stuff? "Royal Road" is my guilty pleasure. Almost everything there conforms to that quoted scheme but even among mountains of crap there exist various degrees of quality. That said the popularity isn't strongly correlated to that - checking 2 authors I follow one has $300/month on Patreon while other $20k/month.
If your content is in demand, you do well.
let the readers read what they want, let the writers write what they want, and don't judge people based on their reading preferences. even if it's rupi kaur.
Distribution on Amazon KDP and ACX (Audible).
The $2m is from book royalties. It has also generated multiples of this in consulting, coaching and course sales.
Self-publishing as discussed elsewhere, is certainly the way to go, otherwise those profits would have gone to the publishers.
I've published three non-fiction books. The first was self published and got noticed by Entrepreneur press. They published the second two.
Despite being a bestseller in the business category, I've made probably only about $30,000 from them. I've been told that mine is also an atypical result as most authors make next to nothing.
Despite having plenty of things to write about, I've since decided there are much better uses for my time.