EDIT: I do not believe this is an unreasonable position to take. Years ago, I interviewed with the CTO of 23andme and almost took an infra job there (comp too low) ~12 years ago. I am a customer. I have mostly good things to say about them as an org. That is not a free pass when you do harm. Do better, it is not hard.
Alice could have set up 2FA and adhered to all the best practices, but she still got her data stolen because Bob used "hunter2" and was hacked.
14,000 accounts compromised, 7 million users' data taken. There's no way 23andMe should be able to offload their responsibilities to Alice's cousin Bob.
Imagine that you have a bank account and you share access to it with a family member. If they use "Password1" for their password and someone gets into their account and then, by extension, has access to whatever level of access you've provided them to your account, is that the bank's fault? Is it yours? Is it your family member's?
There seems to be some transitiveness going on here. Let's go with the banking scenario: I give my son access to my checking account, and I also give my business partner access. My son is a dumbass, and uses the same password for everything. Now my business partner's info is taken. His parents get hacked as well.
From 14,000 to 7,000,000 is quite the amplification. That's on 23andMe and nobody else.
The only info that was available form the 7 million accounts was specific info that they chose to share with the other account. If they chose to share everything, then everything would be available. 23andMe can't prevent their users from being idiots.
The only bad behaviour, not that I'd choose that terminology, I'm aware of was password reuse. What was bad on their side?
Good behavior:
> The new NIST recommendations mean that every time a user gives you a password, it’s your responsibility as a developer to check their password against a list of breached passwords and prevent the user from using a previously breached password.
SP 800-63 specifically: https://pages.nist.gov/800-63-3/ | https://pages.nist.gov/800-63-4/