There have been literally thousands of articles and blog posts that point out in the headline that men kill themselves far more than women do. People don't care. Maybe there's an advantage to identifying a primarily male-affecting issue with a group deemed socially more worthy of sympathy? I'm not saying I like it, but there's a massive crisis, and it's better to pose the crisis in a way that garners sympathy, even if that means working with unjust public biases instead of working against them.