We choose where we put our time. Obviously it's harder for teens etc, but we still have agency in this. I installed an app called clearspace that makes instagram annoying to open. It's killed it for me. Using it less has shown me how little value it was delivereing me.
So, how does this reconcile? The author is too deep in social, they're not seeing the forest for the trees. The problem isn't some minute one about which social platform matters, the problem is that they're bad products 90% of the time, with the occasional gleams of brilliance that keep us hooked.
I get the same value out of checking instagram for 5 min a day that I did when I didn't have the chastity belt app and could check it continuously. This is a problem for Zuck. And Musk.
AI could read instgram for me and summarise, and my utility would increase even further.