I prefer to formulate goals as something I want to achieve, not something I want to do. For me, this year, the number one goal is to become competent at marketing.

When I started last year, I told myself I need to get competent at sales, or I will always need some CEO by my side and never have a business that's truly my own. Now I'm pretty decent at sales, but I can't fully leverage that since I don't have enough prospects to truly scale things. So figuring marketing out seems like my biggest lever.

How, I don't know yet. Pretty sure I won't post anything on LinkedIn I consider to be cringy :) What I already did is hire a fractional CMO to coach me - getting help from people already good at this seems like a reasonable tactic.