One example was when they decided to test out the idea of sending particular kinds of price change notification emails to users. They created one checkbox on a form our users could click and set up a trigger to fire notify somebody in the Philippines who would construct the emails manually from the database. They then iterated on those emails, creating them manually the whole time.

Once the email was iterated upon and the idea was proven (i.e. that users actually wanted it in the form that existed), it was handed back to me to automate properly, which in that case took about 7-10 days of dev work.

Or not, if it turned out the customers simply weren't interested. There were plenty of experiments like that where I created a checkbox or something and then we quietly removed it 2 weeks later.

It was a refreshing change from past jobs where I'd spent weeks working on a feature asked for by users that we were so sure would be a game changer only to see 1 or 2 people actually use it.