> non-Americans are confused by "cheese products" like Kraft Singles and think that that is what we think cheese is, rather than being well known as not cheese
Just to be clear to non-Americans, we don't think that "cheese products" are real cheese. There are a number of welfare programs that help low-income Americans buy food; for example WIC [1]. If you take your WIC card to a grocery store and scan it in, the grocery store computer system will refuse to sell you "cheese products". You are not allowed to use government money to buy fake cheese! The computer will beep at you, the store clerk will say "sorry, you can't buy this, it's not real cheese", you will be embarrassed, and you will never, ever, ever make that mistake again!
There are enough people who buy that stuff (or else nobody would manufacture it). But it isn't because they are confused and think it is cheese.
[1] https://www.fns.usda.gov/wic/about-wic