Actually I do have some sympathy; from working at Xerox I somehow was convinced to say “photocopy” (not that anyone uses either expression any more). And I always say “web search” because I don’t want to endorse or encourage the use of google.
They are desperately trying to make it _not_ the abbreviation this comment claims it to be. Quite like "kleenex" in that way.
Normal people generally shouldn't care what the company's legal team wants or thinks--this campaign certainly doesn't stop me from using the term generically--but if the company defends its trademark in this way, it can extend the time _other_ _companies_ can use it as a generic description of what it does.
Velcro is the right word.
Xerox is acceptable but not what I reach for first.
Kleenex just sounds wrong. It's tissue and always has been.
Maybe it's a regional thing? NorCal.
A long long time ago I built a robot out of a garbage can to celebrate this weird connection: https://youtu.be/LFD63moEUkw?si=qDQ54dVNIvOG8nrM
You're arguing against a claim I didn't make. I simply said it's an abbreviation for a French phrase (the inventor was a French speaking swiss). Contractions of this sort are more common in French than straight acronyms, which tend to be more common in English. I didn't say it was some pre-existing word.
HooLoo? I think another company may object to that name.