Exactly, and the review nails it when it says that "It's a bridge to 22nm, warming the seat before Haswell arrives".
Intel is being fairly conservative (later in the review, the real estate on chip to push the graphics further is mentioned), but the fact that all the improvements you list come at no additional costs for the user - despite having a brand new fabrication process - is nice.
Haswell's Fused Multiply-Add is the thing which excites me the most. I remember seeing that on the roadmap when it came out, and wondering how I'd live until 2013. It's weird that 2013 is next year now.
Really? There are lots of architectures that have that already, and really when you're using the vector unit you're going to be limited more by bandwidth than by execution resources. I hear that it will let you have more precision in the intermediate state, though, which some scientific computing people will care about.