- Self hosting is a bit elitist - not for the masses.
- A paid-for option (proton, tutta,…) would be cataloged as elitist. People perceive email as free.
- A free option provided by a Corporate player will gravitate towards monopolies and lack of privacy.
- A free for life government issued, easy to recover digital point of contact where all your government interactions are pointed towards would be a great step. You could still have a separate one if you don’t trust big brother, but at least your “recovery” address would be secure for life.