1) Prototypical inheritance is different from classical inheritance. If we add the class keyword with either have to make it work like most classical languages work (Python, Java, C#, Ruby) or we confuse new JS developers with keywords that look familiar but work differently.
2) The argument is that "you don't have to use it", which is fine, but in reality we know that browser vendors will optimize the hell out of the class keyword and we'll be forced to use it for that reason alone.