Can you provide some clarity on the "Advertise" link? How do you determine what gets featured? How do users know that products on this site are actually durable and not just products that paid to be placed?

A trustworthy BIFL database would be extremely valuable for consumers, but an untrustworthy one would be even more valuable for advertisers. I'd be concerned about the sourcing no matter what, but it's doubly concerning that one of three links on the front page suggests that people could pay to get featured.