What NASA and anybody else harmed by this stuff (such as say Google) needs to do is to lobby for parity.
The statutory damages for pirating a single pop song in the US are $250,000, and any copyright holder can file a suit to get that amount, under a civil "preponderance of the evidence" standard, without having to involve the criminal justice system at all.
Therefore, the damages for knowingly or negligently filing a false DMCA notice should also be $250,000. Either the wrongly accused person or any service provider inconvenienced by the notice should be able to sue for that amount, under the same standard of evidence. If the preponderance of the evidence shows you didn't take proper care to verify a notice, that'll be $250k. For each notice.
If there is anything to learn here, it's that...
- DMCA 512 is wholly inadequate for creators because there are zero protections for false claims (tell me what I don't already know), and,
- DMCA 512 is wholly inadequate for creators because the cost to actually find, takedown, and potentially prosecute infringements of your work is astronomical.
It is a law that makes everyone miserable, except Google, who gets to push papers around and wash their hands of everything.
Consider wikipedia which regularly rejects most [1] of the dmca notices it gets because it cares enough to actually read them and ignore the ones that are bullshit.
[1] according to https://wikimediafoundation.org/about/transparency/2023-1/dm... in a 6 month period they got 29 dmca requests and ignored 27 of them.
Not as if it’s a unique name either. Artëm is common for men in Russia and Ukraine.
The cultural appropriation, to the extent that it does occur, is simply profitable within this framework. It's more like cultural maceration, the guts are thrown away, and the brightly colored chitin is all that remains.
Most of the results for "artemis onlyfans/instagram" are Caucasian. Meaning it is overwhelmingly likely that the model in question is a descendant, at least in part, of literal Artemis worshiping pagans, and is thus not committing any appropriation.