The sub-headline says everything you need to know: "Gadget makers, unsurprisingly, are hesitant to compete purely on device quality."
> If Matter can succeed in convincing companies to compete on the merits of their devices—not the incidental revenue that comes from being a single-system device provider, or phone app marketing...
The sentence you (partially) quote starts with "if" and ends with "wish". Cough.
You didn't make a point yet.
You claimed I misunderstood, then quoted a sentence that starts with "if".