Seems like a slight non-story to me: a parsimonious explanation here is that a staff (or contract) editor was given an assignment, and chose to fabricate it instead.
(A more interesting tidbit about B&H: their sales tax hijinks are legendary[1], and significantly predate Amazon's.)
[1]: https://www.dpreview.com/news/4007164682/bh-photo-accused-of...