I actually miss old-fashioned web design. These old pages look like text, and not much else. But most of what I want to do online is text; I want to read and write. The simplicity is actually an aid to clarity.
I suspect there is considerable peer pressure on any small company or computer professional to have a Web site that looks 'designed'. Shame really.
And the low-contrast-looks-beautiful fashion is just plain crazy. Whenever I happen to visit a pretentiously designed web site, I cringe in anticipation of hard to read text and my browser getting jerky when trying to scroll.
This drive to make web "apps" has a lot more to do with politics than it does with user experience or good engineering.