To say that odors aren't odors unless they are consciously perceived is like saying UV isn't light because you don't consciously perceive it. Except it's the same physical phenomena, electromagnetic radiation or chemicals floating through the air, your sensory organs are detecting it (mostly being destroyed by it in the case of UV, but probably not in the case of tear odor...) and your brain is reacting to it even though you don't consciously realize it.