This is why I've always liked Omega. Not as high status as Rolex, but a luxury watch nonetheless, and one you can easily purchase direct online.
Watches are fascinating to me, because the high status watches are so gaudy and HUGE.
This trend has infected shoes for a while too. Have you seen some of the popular Balenciaga shoes? [1][2] They look like absolute joke clown shoes to me, but people pay thousands for them new, and even more resale if they’re rare.
[1] https://www.balenciaga.com/en-us/hardcrocs™-mule-black-81053...
[2] https://footwearnews.com/business/business/balenciaga-triple...
Regardless of what the other poster says about comfort, those are almost peak, "emperor's new clothes" fashion.
The ones you noticed
Any watch over 38mm is meant to attract attention to itself first, and look proportional on a large wrist second.