Its more related to the fundamental bravado of walking into an industry you lack a deep knowledge or understanding of, but still have a strong belief you can "do it better".
So we're going to take all the fun out of the word "enshitification"? How disappointingly meta...
Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die. I call this enshittification...
It would seem not to apply here. Bowling alleys don't really have a two-sided marketplace; they don't have business customers to sell the fruits of abusing their bowling customers, if you could call subjecting bowlers to a more annoying set of pins "abuse".
If you don't make this distinction, then "enshittification" is no different from "P/E-style value extraction" which has been around long before tech industry. The destruction of Sears was done purely on a profit motive but did not happen in the same manner of tech platforms today.
Furthermore, I don't see how a bowling alley is now a "platform". These are individual businesses taking cost cutting measures to keep the lights on because the sport is dying.
And users having a bad experience is even more broad. Enshittification is a specific method/cause. I would not say it's incidental.