I did put in a lot of work to make the integration with HA as nice as possible. Their API is nice and they provide it for free. I am secretly hoping they aren't becoming the next MyQ where they want to avoid it.

They even recently launched their Withings+ subscription, so they are trying to bring in more revenue. Their other revenue stream (apart from selling devices) is some kind of reseller program. Let's hope they can make it sustainable so we can enjoy our devices.