At the end of the day, consumers are going to look for the cheapest and fastest product they can get. E-commerce in China, e-commerce in Korea, Amazon Prime did it, eBay didn't do it, and now consumers want to get what they need cheaply and quickly. Personally, I'd rather use good old-fashioned methods than AI for this. It's too expensive to spend LLMs on search, product reasoning, and recommendations right now (and it's slow!).