The oxymoronic style of this sentence reflects why I now ignore reading the Atlantic. Clearly it cannot be true, yet they claim it is to continue their narrative. Their next sentence, a citation of "one person posted" is also unpalatable.
Not going to try to convince you to read The Atlantic, but the issue here is entirely on your end. They are not literally claiming that nobody has heard of the show. They are employing hyperbole.
So its not an issue entirely on one end, its a deliberate action designed to make people feel one way, but falls apart under analysis.
If before the top show was seen by 90% of all customers, and now each of 20 shows is watched by 5%, it will be comparatively very hard to find someone who has watched the most-viewed show of today despite it being the most watched.
You panned someone for understanding basic math.
Unless the population rises to a trillion, it seems hard to imagine there will ever again be so much cultural consciousness directed towards a single show. I do not even know what is on broadcast TV any more.
[0] https://en.wikipedia.org/wiki/List_of_most_watched_televisio...
I reckon a thing that happens to 50% of the population is as culturally widespread as if it had happened to 100% of it. Because it means one talking to another about it means you hear about it everywhere, since a conversation requires 2 people.