Nice idea in theory, not really applicable in the real world. Not on the technical side because it doesn't exist (you have no access go the Intel Boot ROM on the CPU, and not to modern AGESA to start with something fundamental, but also no access to AMD or NV GPU specs, they are about as closed as they can get). On the market and people side, there just isn't enough of a market for it. The closest you might get is Framework where you get modules (but no open firmwares and things like information for all registers on all chips).
Most people don't buy a 'collection of components' to then 'install firmware, a bootloader, an operating system and applications'. That market doesn't exist.
Instead, they have some sort of preconceived notion about an appliance they want, and they really aren't interested in the technical details. It just needs to work, preferable as soon as you take it out of the box without having to do special things to it.
People might be persuaded to care about ecological impact, or long-term cost, or maybe even ROI when buying a more expensive device vs. a cheaper device (if applicable). But technical details will never win, it never has. Not with laptops, not with phones, not with video cassettes.