Hiding the wipers or lights or temperature controls deep in menus is a flippin' disaster.
Hyundai has about the right balance from what I have seen.
Owner of a '23 Ioniq 5 here. Hyundai has struck a balance, but not quite the right balance. There are physical buttons, but they don't control the climate or seat warmers. In fact, one of my few annoyances with this car is when I use the physical volume button, my finger often brushes up against the capacitive "climate" button area, hence flipping on the heat when I just wanted to turn the podcast down.
Now, there are the usual physical controls like wiper and turn signals, but that's not because Hyundai are paragons of control design, but rather because they're not idiots. And the complaints above are not that big a deal, as the "buttons" are right at hand. But with just a minor tweak or two, they could have done much better. And, as other commenters point out, it could be much, much worse.
Most Hyundai's I've seen have a physical button for the seat warmers and a nice 1 knob control for automated climate. Just turn to the temperature you want and the car handles whatever is needed to get you there. It don't get any simpler.
The issues are similar to tying the seat warmers into that single control.
But it certainly could be better.
Yet the car comes with a device I also need to take my eyes off the road and poke around at.
It's illegal to use your cellphone while driving in many areas --- so they built a cellphone UI into the car --- which is every bit as distracting and dangerous to use while driving.