Seems like the content market is due for a correction, then. If people are sick of toxic ads, and toxic ads pay for content, but nobody else wants to pay for the content, the content can just die and we'll figure something else out I'm sure.
I signed up for Kagi search recently (I'm not affiliated with them in any way, just a satisfied customer), and aside from searching reddit, I consider their results to be superior to Google's. One of their main signals for downranking is how heavily ad/tracker-laden a page is.