They (meaning the EU) have started putting advertorials about their benefits even on the bus stations here in Bucharest, I guess they're sensing that they're losing their hold over the hegemonic discourse. Good riddance.
If you want a well-informed population who can meaningfully vote in EU elections, it's pretty much a requirement to make sure the population actually knows what the EU is doing.
Because as a citizen I have no control over them, while they do have lots and lots of control over my life and the lives of my fellow citizens around this part of the continent.
For comparison, I couldn't care less about Musk or X or any other private company involved in what some State-like power labels as "propaganda".