> They give free compute and gpu resources to universities etc to cement the dependence on cuda.
It's actually quite brilliant. It never occurred to me before that the resources we had access to at university weren't the most popular because that's what the library wanted. They were the most popular because the provider made them cheap/free to widen their moat over the competition.
It reminds me of Thomson Reuters launching Eikon, a superior alternative (imho) to Bloomberg terminals. Every business school has Bloomberg terminals. But few/none had Eikon, which is why nobody knows how to use one.