Platforms don't advertise it and have created a totally absurd industry where the limits of Consumption has no impact on the limits of Production. So there is no journalism going on.
Content explodes and finite Attention fragments into smaller and smaller bits so Content Producers view counts stay up with ever diluting short lived impact.
Consumption is not being measured right. If the you get a single viewer who then goes and reads 50 other things you are really getting 1/50th of that view. Self serving content producers and platforms don't talk about it at all.
It's like watching home builders debating what they are building before the subprime meltdown.