For me this is the most telling part that Hasbro doesn't quite get what you're actually selling if you have a tabletop company; it's not the ruleset, that will be leaked as soon as you sell a single copy and people actually play the game. It's instead ideas and world building visions from the people who were directly involved in creating the world and rules the company tries to sell to people. People are creative, but even the best story tellers wouldn't turn their nose up at some lore to help spark creativity, long as the lore isn't needlessly restrictive.