LLMs are nothing like a human audience. They have no logos, ethios, nor pathos. You can just barely reason with them, they have absolutely no authority on any subject, and only mimic emotions.
The initial proof that prompt engineering worked was around the VQGAN + CLIP days, where simply adding "world-famous" or "trending on ArtStation" was more than enough to objectively improve generated image quality.
The workaround to prompt engineering is RLHF/alignment of the LLM, but everyone who has played around with ChatGPT knows that isn't sufficient.
If only that were true! Unclear communication is the root of so many problems in human society today.
On top of that, humans still require training and instructions for how to write and speak to get the most impact out of their words even when interacting with other humans. The reality is that certain communication techniques are more effective than others, and not always in ways that are intuitive or obvious.
Much like you can achieve different results with real people if you present your statements with some attention to the intended audience.