> With the price hikes, and also just how complicated it is to actually run and maintain IT-Operations in Azure (I can’t speak for AWS) we’re now in a world where more and more organisations here in Denmark are looking to get out of Azure/AWS to reduce cost, and many have already made the move.
It's an endless loop, I think. I've observed a very different behaviour in other parts of the world, where companies which either migrated away from the cloud already, or companies which never moved to the cloud to begin with, are now moving things into the cloud and other managed services in order to better focus on their core competencies.
Dropbox, for instance, shifted everything out of AWS in 2014 -- but are now moving a lot of their corporate infra back into AWS in order to focus on effective and efficient storage, which is what they're good at, without having to build everything else themselves. Likewise hedge funds - if you look at job postings for a lot of systematic trading firms (e.g. Jane Street, HRT, 2Sigma, etc.), you'll find loads of them are hiring extensively for people with cloud experience, because there's been a sort of wake-up moment where companies are breaking free of the idea that everyone can be Google, and realising that you can't build everything in-house if you only have 1000 employees.
So, interesting to hear of a move in the opposite direction in Denmark. I'm sure that ten years down the line, a new generation of engineers will be coming in and asking, "Why in the world are we managing all of this infrastructure on our own?"