Professionalism. The blog lacks all pretense of any.

- The blog's tagline talks about "bullshit and ... how much I suck".

- It leads off with a close crop of cleavage. This negatively attracts males' attention while being untactful to others.

- He then demonstrates Gimp's new features by making people uglier. Have you watched any of Adobe's demo videos for comparison?

I don't know who this Nicu guy is and what his relationship with the Gimp project, but a look at his LinkedIn profile reveals that he was a developer 8 years before changing careers to photography for the last 3.

However his blog post is #11 under the Google search for "gimp 2.8", so the level of professionalism can leave a bad impression for new users.