Because he (and many others) are more invested in this war? That's why I care more, I didn't care about Russia/Ukraine but have far more knowledge and understanding of this one, and personal relationships.
Though in this one, I live in the country oppressing (that being the US), and I'm part of the movement doing the oppressing (that being tech). So there's duty to speak up.
For one thing, Ukraine hadn’t spent the last few decades shooting dozens or hundreds of rocket into Russia every day.
Putin’s war was precipitated by exactly nothing.
Israel’s war was precipitated by the worst terror attack Israel has ever seen, along with hostages taken back to what is clearly an enemy state (from their perspective).
Sure, both are wars. But that’s roughly where the similarities end.